Selling

Price decides whether the buyer walks through your door.

Priced right, a home gets its strongest interest in the first few weeks on the market. Priced high, it sits, and every cut shows in the listing history. So I'll show you the highest price buyers will actually pay, and the sales that prove it. The work is the same at every price.

A living room with oak paneling, a linear fireplace and cream sofas
How I price

Not every nearby sale is a comparable sale.

Your price starts from what buyers actually paid for homes that truly compare to yours, not every sale on the street. I start from what buyers paid for similar homes nearby and build the strongest case for the highest price they'll pay. Then I argue against it the way your buyer's agent will, so there's an answer ready for every push. That's how a high price holds.

Your price starts from the receipts.

What you'll know before you list.

  • The value

    What your home is worth, and the likely range around that number.

  • The list price

    Where to list, and why that number. If a higher one would cost you, I'll say so.

  • A review date

    Agreed before we list. We look at showings, feedback and the new competition together, and decide whether to hold or adjust.

  • What you'd walk away with

    An estimate of what you'd take home, after costs.

Your price page

The same page for a $500K condo and a $3M home.

Before we list, you get the page that sets the price. What has closed, what closed most recently, what's under contract and what you'd be competing with, and the price all four point to. Here are two examples.

Example 1 · A condo, about $500K

Value about $490K. List at $499,900.

A two-bedroom condo, courtyard side.

What the comps say
  • Closed, past 12 months7$472K to $505K, median $488KThe band courtyard units here trade in.
  • Closed, last 90 days3$486K, $492K and $495KThe most recent sales carry the most weight. They point to about $490K.
  • Under contract now2Listed at $489,900 and $498,000Both went under contract listed just under $500K. Final prices show at closing.
  • For sale, the competition3$474,900, $499,000 and $529,000One courtyard unit beside us at $499K. The redone one at $529K has sat 71 days.
Recommended list price$499,900

The last three closings sold at $486K to $495K, and both pendings listed under $500K. This is the top of what's selling, and it shows in every search that stops at $500K.

Value range$475–505K

Weighted to the last 90 days, with the earlier sales adjusted to today's market. Medium-high confidence, with only three recent sales.

Review, day 21Day 21

We look at showings, feedback and any new listings or pendings, and decide together whether to hold or adjust.

What the comps capAbove $505K

Nothing comparable has closed above $505K, and the one unit asking $529K isn't moving.

Example 2 · A family home, about $3M

Value about $2.95M. List at $2,995,000.

A five-bedroom home in Cherry Hills Village.

What the comps say
  • Closed, past 24 months9$2.72M to $3.08M, median $2.90MFew sales at this price, so older ones are adjusted to today.
  • Closed, last 6 months4$2.88M, $2.93M, $2.97M and $3.02MThe most recent sales carry the most weight. They point to about $2.95M.
  • Under contract now2Listed at $2,950,000 and $3,095,000Both went under contract listed within about $100K of $3M. Final prices show at closing.
  • For sale, the competition5$2.75M to $3.45MThree priced near ours. The two above $3.2M have sat more than 90 days.
Recommended list price$2,995,000

The last four closings sold at $2.88M to $3.02M, and both pendings listed near $3M. This sits in that band and in every search that stops at $3M.

Value range$2.8–3.1M

Weighted to the last six months, with older sales adjusted to today's market. Medium-high confidence.

Review, day 30Day 30

We look at showings, feedback and any new listings or pendings, and decide together whether to hold or adjust.

What the comps capAbove $3.1M

Nothing comparable has closed above $3.08M, and the two homes asking more than $3.2M have sat 90 days or more.

The process

Most of the work happens before the sign goes up.

  1. Pricing

    We choose the number together, with the sales in front of us.

  2. Preparation

    Only the fixes that pay for themselves. I line up the contractors and the schedule.

  3. Marketing

    Architectural photography, film and floor plans. Quietly, with no sign, if you'd rather.

  4. Negotiation

    Price, terms and dates. When a buyer asks for a cut after the inspection, I ask what changed.

  5. Closing

    I keep title and the lender on schedule. You'll hear from me before you have to wonder.

What we offer

What Corcoran puts behind your home.

A home listed with me is a Corcoran listing. Here's what that adds to your sale.

More buyers see your home

It runs on corcoran.com, Zillow and the MLS, with ads that reach people searching for a home like yours, and you'll see where every view came from.

Agents with buyers hear first

Before launch, your home goes to the Denver agents who already have buyers, and to Corcoran agents whose clients are moving here.

Prep paid for, repaid at closing

Corcoran's RealVitalize program pays vetted contractors up front for paint, flooring or repairs, with no interest, and the cost comes out of your proceeds at closing.

Sell quietly, if you'd rather

Your home can be shown only to Corcoran agents and their buyers, so you test a price without public photos or public days on the market.

Plain answers

What sellers ask me first.

Ask me the one that isn't here

What if the price I need is higher than what the sales support?

We talk about the gap before we list, not after. If price is the reason you're selling, waiting may be the better plan, and I'll say so. If you have to move, we work through the alternatives.

What should I fix before I sell?

Walk the house with me before you spend anything. We weigh each improvement against the listings you'd compete with and what it's likely to return. Often a short list of repairs and good presentation is enough.

What if I need to buy my next home first?

We plan the two transactions together and bring your lender in early, since financing decides most of the options. Sell first, buy first or close both the same week, whatever fits you, settled before anyone commits to dates. How selling and buying together works

What if I'm downsizing?

We plan the sale and the next home as one move, with the dates set around you, including buying first if that's easier. You'll see what you'd walk away with before anything is listed.

What if privacy matters?

Say so at the start. No sign, no interior photos on the search sites, showings by appointment, and a quiet launch to agents with buyers in your range, where REcolorado's rules allow.

What if the buyer asks for a price cut after the inspection?

I ask what changed. A roof near the end of its life deserves a fair adjustment; a negotiating position dressed up as a repair list does not. We price the fix, not the fear.

The Preserve in Greenwood Village at dusk, looking toward the Tech Center
Start here

Start with the number.

A range, the sales behind it, and a straight word on timing. If you decide not to sell, you'll still know what you own.